Web Development & Design, Software Development, Search Engine Optimisation (SEO) - Melbourne, Australia

Services

Web Development and Design

We develop custom websites and web applications with focus on usability and the use of the right technology for your project. We take the time to understand your business and suggest solutions we believe to be the most suitable technology for your website.

Whether you are after a small and simple websites to be the face of your business online or a full scale web application to help operate your business, we can help you find and implement the right solution.

Having developed custom web applications and websites for many years, our services include:

  • Static simple websites to be the face of your business online.
  • Secure web applications with admin/client login area.
  • e-commerce / Shopping cart applications.
  • Content Management Systems.
  • Database driven web applications.

Software Development

Often out-of-the-box software products are too generic and are often not the perfect fit for your specific business requirements.

At Novi, we specialise in designing and building custom software solutions. We go through a process of analysing your business needs and proposing custom solutions tailored to your business. We pride ourselves on our personal approach to software development.

We adopt a personal approach to our software development and go through a process of analysing your business needs and propose a custom solution that is tailored for your business.

Over the years we have gained experience creating software solutions for clients in many different industries. Our experience includes building software for e-commerce, online surveys, reporting and business intelligence, managing sports clubs and restaurant ordering systems to name a few.

Search Engine Optimisation (SEO)

In today's world, it is not enough to build your business a website. You need to make sure that your clients can find you online. Search Engine Optimisation is the process of making sure your website ranks well on search engines such as Google, Yahoo and Bing, so that potential clients can find you online.

The business of Search Engine Optimisation has become increasingly popular in recent years. More and more businesses are realizing that they need to use SEO and online marketing to attract more clients and keep up with their competition.

With the growth of demand for SEO services the market for these services has also grown rapidly. Some operators make promises to clients that are often unrealistic.

Many SEO companies deploy strategies that are considered illegal by the major search engines. These strategies, often called 'Black Hat SEO', may give their clients an edge in the short term but can be damaging to your business in the long term

At Novi we believe in clean and smart SEO strategies. The process that we take includes:

  • Analysing the current status of your website. This includes how much traffic your website is generating, where the traffic is coming from, how your website ranks on search engines and how people can find your website.
  • Analaysing the structure and content of your website for SEO purposes.
  • Selecting keywords and key phrases that best match your business combined with what your target audience is actually searching for.
  • Setting goals for growing the traffic to your website and improving its ranking.
  • Setting and deploying an SEO plan to increase your visibility on the internet via various methods. Through adjusting your website structure and content and increasing visibility, we can achieve higher raking of your website on search engines and higher traffic to your website.
  • Monitoring and adjusting the SEO strategy over time to achieve your goals.

Consulting

Many businesses find it challenging finding the right software and technology solutions. Choosing the wrong solution can be a waste of time and money. Whether you are evaluating your existing systems or considering investing in new software, we can help take you through the options and put you on the right path.

Every software solution requires analysis of the business requirements, analysis of the current system and/or business process and finally, analysis of functional and technical specifications. This process is important in finding or building the right software solution for you.

Novi can assist with this process so that you can move forward with confidence and source out the right software solution.

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